Ihre Browserversion ist veraltet. Wir empfehlen, Ihren Browser auf die neueste Version zu aktualisieren.






Henning Fritzenwalder - Consulting human centred organisations, based in Berlin, Germany

Empathy, Empowerment, Ethics & Experiences by Design.

So what is hfux?

hfux is a consultancy, helping companies to become more human centred in the way they're doing business. 

The question is,' said Humpty Dumpty, `which is to be master - - that's all.

For hfux, it's all about people. 



If you want to create a valuable product or service, you have to deeply understand peoples needs and behaviours.

hfux is using highly effective, proven methods to ensure that your company is listening & learning from those people who should buy or use your products and services. 



Digital products today can be so much more than simple tools. Embedded in eco-systems and supported by Data Intelligence, digital systems don't have to be mindless, demanding machines that users have to feed.

hfux is helping to get to ideas for smarter results that enable you do things, you wouldn't have thought of. 



While digital products are everywhere and often almost indispensable, it's often hard to understand how they operate, what's been done with our data and if it's all safe to use. 

hfux is using methods to identify and highlight critical risks that could undermine people's trust in a service. It's about building services that are fair, open and honest.  



Digital systems, products and services are everywhere around us in our jobs and and home. hfux is making sure that your users experience your companies products and services as helpful, supportive and mindful of the way humans perceive and think. Some call this UX.


What I’m good at

Get teams in touch with people and scenarios outside the organisation (users, customers, experts).

Unleash the power of teams and get commitment from stakeholders to build truly people centric teams.

Embrace curiosity, queer thoughts and failure as a way to learn and move forward

Bring the voice of people to the table and use Design techniques to make products and services useful & usable.

Help teams and companies to become truly user centred in the way they're approaching products and services.



  • User Research & Usability-Tests
  • Design Thinking 
  • Workshop facilitation
  • Design Research
  • Lean & Agile Experience Design
  • Product Strategy & Innovation


  • Building User Research capabilities in your team
  • Interim Team lead & Product owner


I worked a lot for Automotive and Location Based Service companies.
Other topics have been Online-Communities, Telecommunications, Healthcare and Cloud Services

2000 - 2004      Information Architect for GFT Technologies AG, clients: DaimlerChrysler, Deutsche Post

2005 - today     Freelance UX Consultant, clients: Deutsche Telekom, Digital Agencies, UniversitätsSpital Zürich

2009 - 2014       Sr. Design Researcher for NOKIA Maps / HERE, Berlin
2015 - 2016        Product Owner for Native Instruments, Berlin
2016 - 2017       Sr. UX Architect by MOTOR-TALK / mobile.de, a part of the eBay Classifieds Group

2017 - 2019       Lead Experience Designer for ThoughtWorks Germany

2019 -                   Product Owner for Testo SE & Co KGaA, Berlin

Sounds good?

Let’s get in touch on LinkedIn