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The question is,' said Humpty Dumpty, `which is to be master - - that's all.


Henning Fritzenwalder - Experience Design Consultant based in Berlin, Germany

the empty chair.

Jeff Bezos is said to have an empty chair in every meeting, representing the absent customer. 


So why hfux?

In the digital world people tend to think it's all about business and technology. Well, it is AND it's about people.          On the one hand, there are people who need and interact with products and services. Call them customers, users, patients, clients or segments - eventually they're people who want to be empowered and taken seriously.

Then there are those who perceive, plan, build and deliver the products and services. The teams, agencies, consultants, companies, start-ups - the way they're connected, empowered, organised and motivated will enable or hinder quality results.

hfux is offering agile User Research and Experience Design, to help companies in identifying and solving peoples problems in a substantial and intentional way that puts people and teams first at any point.

What I’m good at

Driving empathy, empowerment & experiences to help organisations focus on design and their users.

I'm not good at debating whether something is lean or agile, user or customer, interaction or UX Design.

My job is to bring the voice of people to the table and use Design techniques to make products and services useful & usable. On top, I help teams and companies to become truly user centered in the way they're approaching products and services and establish UX as a third pillar - connected to business and technology.



  • Design Thinking
  • Lean UX & Agile Experience Design
  • Product Design
  • Design Research
  • Usability
  • Team Lead, Workshops & Liberating Structures


I worked a lot for Automotive and Location Based Service companies.
Other topics have been Online-Communities, Telecommunications, Healthcare and Cloud Services

2000 - 2004      Information Architect for GFT Technologies AG, clients: DaimlerChrysler, Deutsche Post
2009 - 2014       Sr. Design Researcher for NOKIA Maps / HERE
2015 - 2016        Product Owner for Native Instruments
2016 - 2017        Sr. UX Architect by MOTOR-TALK / mobile.de / eBay Classifieds Group / eBay.com

2005 - today     Freelance UX Consultant, clients: Deutsche Telekom, Digital Agencies, UniversitätsSpital Zürich

2017 - today      Lead Experience Designer for ThoughtWorks

Sounds good?

Let’s get in touch on LinkedIn