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Henning Fritzenwalder - Experience Design Consultant based in Berlin, Germany

the empty chair.

Jeff Bezos, Founder of Amazon, is said to have an empty chair in every meeting, representing the absent customer. 


So what is hfux?

hfux is about bringing the user or customer back to the table - to remind everyone who it is we're building these products and services for. In the digital world people tend to think it's all about business and technology, which is true - somehow.

Because first of all it's about people.   

The question is,' said Humpty Dumpty, `which is to be master - - that's all.


People? Which people?

Call them customers, users, patients, clients, citizens or segments - eventually they're people who people who'll buy and interact with products and services. People who have needs and want to be empowered and taken seriously.


But it's as well about those who perceive, plan, build and deliver the products and services. The teams, agencies, consultants, companies, start-ups - the way they're connected, empowered, organised and motivated will enable or hinder quality results.


hfux is offering agile User Research, Experience Design and Strategic Consultancy, to help companies in identifying and solving peoples problems in a substantial and intentional way that puts people and teams first at any point.

What I’m good at

Driving empathy, empowerment & experiences to help organisations focus on design and their users.

Unleashing the power of teams and get commitment from stakeholders to build truly people centric teams. Embrace curiosity, queer thoughts and failure as a way to learn and move forward

My job is to bring the voice of people to the table and use Design techniques to make products and services useful & usable. On top, I help teams and companies to become truly user centered in the way they're approaching products and services and establish UX as a third pillar - connected to business and technology.



  • Design Thinking, Workshops & Liberating Structures
  • Strategic Consulting
  • Lean & Agile Experience Design
  • Design Research
  • Usability
  • Interim Team lead & Product owner


I worked a lot for Automotive and Location Based Service companies.
Other topics have been Online-Communities, Telecommunications, Healthcare and Cloud Services

2000 - 2004      Information Architect for GFT Technologies AG, clients: DaimlerChrysler, Deutsche Post
2009 - 2014       Sr. Design Researcher for NOKIA Maps / HERE
2015 - 2016        Product Owner for Native Instruments
2016 - 2017        Sr. UX Architect by MOTOR-TALK / mobile.de / eBay Classifieds Group / eBay.com

2005 - today     Freelance UX Consultant, clients: Deutsche Telekom, Digital Agencies, UniversitätsSpital Zürich

2017 - today      Lead Experience Designer for ThoughtWorks

Sounds good?

Let’s get in touch on LinkedIn